Each of our six badges has its own unique set of metrics. These are some of the qualities (i.e., metrics) we try to look into when assessing a product and brand with respect to each of our badges:

Socially Responsible (purple triangle):
+ Does the company abide by Fair Trade Practices, or is it Fair Trade Certified;
+ Is there a commitment to Corporate Social Responsibility (CSR);
+ Is the company philanthropic – does it donate goods or services to environmental or humanitarian efforts;
+ Does the brand promote corporate transparency;
+ Are there any community engagement initiatives set in place;
+ Does the company communicate healthy and equitable working conditions along the supply chain;
+ Does the brand abide by fair and honorable employment values;
+ Is there a disclosure of sourcing methods, and are such materials or ingredients sourced responsibly;
+ Does the brand have a cause-driven mission towards human & environmental health & well-being.
*We do not conduct in-person audits. Oftentimes we will consult the language and standards set by third-party certifications and seals such as Fair Trade Certified, B Corp Certified, Rainforest Alliance Certified, Green America Certified, etc. We will, however, do independent research with respect to certain badges and utilize peer-reviewed articles. Also, please note that according to the Journal of Economics and the EPA, “social responsibility” does include practices and commitments that support environmental health and well-being; thus, the qualities of this badge may overlap with our other badges.

Eco-Conscious (red triangle):
+ Does the company practice sustainable modes of production;
+ Is the product composed of materials and/or ingredients that are biodegradable;
+ Are the materials and/or ingredients compostable;
+ Does the company have carbon reduction or mitigation strategies set in place;
+ Do the involved materials and/or ingredients have a relatively low environmental impact;
+ Does the company utilize reduce or reuse principles in their facilities;
+ Does the company use renewable or efficient energy technologies in the production of their good(s);
+ Are there practices in place that work to maintain ecosystem biodiversity;
+ Is environmental stewardship a part of their business model.
*We aim to be transparent and objective when it comes to labeling a product as “Eco-Conscious”, and reject “greenwashing”. According to marketing and advertising standards set by The Federal Trade Commission’s (FTC) Green Guides, it is most accurate to communicate not that a product is necessarily “good” for the environment, but that it is a “better environmental alternative”. This is the message we aim to communicate in labeling a product as “Eco-Conscious”.

Quality Materials/Ingredients (M/I) (green triangle):
+ Does the product contain organic or certified organic m/i;
+ Is there a significant degree of m/i ‘naturalness’;
+ Is the product non-GMO or Verified Non-GMO;
+ Are the m/i biodegradable;
+ Are the m/i compostable;
+ Do the m/i raise little to no concern in terms of m/i toxicity;
+ Is the product treated with harsh chemicals;
+ Is there a healthy ratio of synthetic or artificial m/i to natural m/i;
*For select “Pantry” products, we may look into health and nutritional value.
*For select products, we may consult reviews to assess m/i effectiveness.
*Generally, these are the ingredients that we try to steer clear of: Acesulfame-K (acesulfame potassium), Acetylated ester of mono- and diglycerides, Ammonium chloride, Antibiotics, Artificial colors (Synthetic and FD&C Certified), Artificial flavors, Aspartame, Astaxanthin, Azodicarbonamide, Bentonite, Benzoates, BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), Bisulfites, Bromated flour, Brominated vegetable oil (BVO), Calcium bromate, Calcium disodium, EDTA, Calcium peroxide, Calcium propionate, Calcium stearoyl-2-lactylate, Calcium sorbate, Caprocaprylobehenin Carmine, DATEM (diacetyl tartaric and fatty acid esters of mono and diglycerides), Diglycerides (acceptable in supplements), Dimethylpolysiloxane, Dioctyl sodium sulfosuccinate (DSS), Disodium calcium EDTA, Disodium dihydrogen, Disodium guanylate (GMP), Disodium succinate, Dimethylamylamine (DMAA)… Read more at Free From 101.

To see the rest of our badges and read our full list of indicators, please visit our “About” page.